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AI engineering · Jeddah

You have the systems.
Now make AI pay off.

With your leadership, we find where AI earns its return. Our engineers build it into your systems, and we stay accountable for how it performs. Already running AI? We test it, whoever built it.

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HAJI, built and backed by Ting, served about 14,000 users through the peak days of Hajj 2025.

Our method references SDAIA's AI Ethics Principles (version 1, May 2025) and the Personal Data Protection Law.

The opportunity

Three companies.
One request.
One owner.

In a group, one request crosses companies, systems and approval levels. We build the layer that joins the WhatsApp message, the email and the ERP alert into one tracked request, with an owner, a deadline and an escalation.

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Today

With Ting

  2. Email
    From
    Rasikh Logistics · dispatch
    Subject
    JED-118: held at Jeddah port for inspection

    New arrival tomorrow at 10:00. Please confirm the receiving bay.

    Unread · group operations inboxMerged into REQ-2207

  3. Group ERP alert

    Stock below minimum

    A/C compressors · Jeddah service centre

    2 left

    Transfer TR-0331 from Riyadh · awaiting approval

    Not seen by the service centreMerged into REQ-2207

Group requestOwner assigned

REQ-2207

Raised by
Rasikh Motors · Jeddah
Records
JED-118 · TR-0331
Owner
Parts planner · Rasikh Motors
Deadline
Today 16:00

Update sent on WhatsApp

الشحنة JED-118 توصلكم بكرة الساعة 10 الصبح، وطلب النقل من الرياض ينتظر الاعتماد.

JED-118 reaches you tomorrow at 10:00; the transfer from Riyadh is with approval.

EscalationTR-0331 to the Rasikh Motors GM at 14:00

From the TMS and the group ERP · 09:06

Before · People are the connection.

Each company chases the others by phone and WhatsApp.

After · The request is the connection.

One record across the three companies.

Approvals stay with the right person.

Illustrative example

Working with Ting

How it works
in 3 steps.

One team from the first map to the system running in your operations.

  1. Map

    We find where requests and approvals get stuck.

    We map how requests, approvals and field reports move across your companies and systems, where they wait, and what to fix first.

  2. Build

    We build the AI into your systems.

    It works inside your ERP, WhatsApp and approvals, the tools your teams already use. Your team approves the critical steps.

  3. Run

    It runs, and we stay responsible.

    Once it is live, we measure what it does and stay responsible for how it performs.

  • ControlA person on your team approves every critical step.
  • DataWe don't sell or share your data, and the AI's permissions are limited and reviewed.

Selected work.

Our own product, run live through Hajj 2025, and two client engagements, each told the way it happened: the problem, what we did, and what was actually delivered.

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Engineers in Jeddah,
building for groups with many branches and systems.

We work with holding groups and multi-branch companies in logistics, automotive, manufacturing and healthcare. The same team maps the work, designs the system and builds it, so nothing gets lost in a hand-over.

  • Saudi-bornfounded and run in Saudi Arabia
  • Monitored after launchmonitoring, access controls and an operating guide for your team
  • Arabic-firstsystems built for Saudi users
A white architectural model of a Jeddah district on an oak table in late-afternoon light: Al-Balad coral-stone houses with wooden roshans in front, modern towers behind, their rooftops linked by thin emerald light-lines like a live operations network.

Where most groups start

Start with the Audit.
Know what to build first.

We follow how requests and approvals really move across your companies and systems, and where they wait. Then we rank what to build first, and what each could return.

You receive four things: an Executive Report, maps of where the work waits, what to build first (ranked), and the expected return with every assumption written down.

Contact usHow the Audit works

The Audit ends with that ranked list. To go further, a paid AI Solution Blueprint sets out how the ones you choose will work.

Illustrative example · Rasikh Holding Group

Illustrative example for the fictional Rasikh Holding Group: the four things the Audit hands over land on a desk. The Executive Report opens on its findings, beside a clipped map of where the work waits, the ranked list of what to build first and the expected-return estimate with a slip that reads "An estimate, not a promise".

  1. 1Executive Report

    What we found, where the work gets stuck, and what to build first, with the evidence behind each point.

  2. 2Maps of where the work waits

    How the work really runs today across your companies, systems and teams, with every wait and every redo marked.

  3. 3What to build first, ranked

    Each opportunity ranked by what it gives back and how easy it is to build, with its owner and the systems it touches.

  4. 4Expected return, every assumption written down

    A low, expected and high range for time saved and cost avoided. An estimate, not a promise.

Our capabilities

Start where you are.
We take you to a running system.

Not sure where AI fits? Start with Discover. Already running an AI system from a vendor? Start with Evaluate.

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  1. 01DiscoverAI Readiness Assessment · AI Transformational Audit
  2. 02DesignAI Solution Blueprint
  3. 03BuildCustom AI Implementation
  4. 04EvaluateAI Solution Evaluation · AI Vendor Oversight
  5. +Enable & adviseExecutive AI Workshops & Enablement · Targeted AI Advisory · Combined Transformation Engagement

Build · Custom AI Implementation

Parts availability across branches · Rasikh Motors

  • PA-2208 · Brake pads, JeddahTransfer from Riyadh
  • PA-2207 · Air filter, DammamBranch confirming
  • PA-2206 · Oil cooler, RiyadhOrdered from supplier
  • PA-2205 · Wiper set, JeddahIn stock

Live · one stock check across the group ERPIllustrative example

After each step

What you
keep.

Each stage ends in something your team keeps, whether you stop there or go on.

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  1. 01Discover · Audit

    Executive Report and work maps

    Where the work gets stuck between your companies today, and what to build first.

  2. 02Design · Blueprint

    A written plan for the system

    What the system does, which data and systems it connects to, and how you will sign it off.

  3. 03Build

    A running system and its operating guide

    The system working in your operations, with the guide your team uses to run it.

  4. 04Evaluate

    Test record

    Every test case with its result, so you know what was checked before launch.

Illustrative example

AuditProcess map

Shift WhatsApp

Supervisor review

Work order

BlueprintSystem plan
Message intakeAsset registerWork-order serviceReview queue
  1. Capture
  2. Review
  3. Work order
Build · Shift reportLine 2 · night shiftRasikh Industries · 29 Oct 2026
  • WO-1047 opened in maintenance
  • WO-1045 in review
Operating guide
EvaluateTest recordShift reports to work orders · before go-live
  1. TC-01Arabic voice note to a work orderPass
  2. TC-02Asset tag read from a photoPass
  3. TC-03Same fault reported twiceFix, then retest

Proven on our own systems

Tested before launch.
Watched after.

Before we build for you, we hold our own systems to the same standard.

Real checks on Tingy, our website agent

Checks before releaseTingy, Ting's website agent · test run
CaseResult
01Price question: handed to a meeting with our teamPass
02Question in Arabic, reply in ArabicPass
03Manipulation attempt, refusedPass
04Contact details, passed on only after consentPass
05Enquiry, traced from the form to the CRMPass

All checks passed

We show what these systems do, never client data or internals.
  1. Tested before every release, in Arabic and English.
  2. Every enquiry leaves a trail, from arrival to our CRM.
  3. Answers come from approved knowledge; details move only with consent.
  4. After launch we stay accountable for how it performs: a daily health check, automatic recovery if anything fails.

About Ting

A Saudi vision for
a more intelligent future.

Ting was founded in Saudi Arabia by brothers Abdullah and Badr Al-Rashed, with a shared belief that AI and operational transformation can create real value, empower organizations, and contribute to a more prosperous future for our economy and our people.

Our story
Ting co-founders Badr Al-Rashed (left, CTO) and Abdullah Al-Rashed (right, CEO), black-and-white portrait.

Rooted in Saudi Arabia.
Committed to lasting impact.

We combine deep local understanding with global best practices to help you navigate complexity, seize new opportunities, and build a smarter, more resilient future.

  • Local expertise
  • Global perspective
  • People-centered

Let's build what's next

From AI uncertainty
to complete clarity.

Discover what Ting can transform in your organization, and take the first step towards a more intelligent future.

Book a discovery call